Kering Mexico Headquarters
Project Status: Completed
Project Year: 2020
Client: Kering Group
Area: 650 m2
Location: Mexico City
Design: Mauricio Ceballos
Construction: MCxA
Team: Monserrat Padilla, L+F Iluminación, Saad Acustica, Tridim
Awards: Honorific Mention Loop Design 2021, Shortlist Obra del Año 2021, World Design Award 2021, Interior Corporativo Construido, Finalista World Interior Awards 2021
In April 2021, Kering announced the opening of its new office space in Mexico City. Kering headquarters manage the development of Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Boucheron , Pomellato , DoDo , Qeelin, Ulysse Nardin, Girard Perregaux. The opening of these offices in Mexico City marked a further statement to Kering’s commitment in Central and South America.
The offices are situated in Polanco, one of the most exclusives area in the northeast of Mexico City. The building is located less than 500 meters away from Plaza Carso, Plaza Antara and 3 blocks away from Masaryk Avenue. The most famous fashion street with boutiques such as Gucci, Tiffany, Hermes, Louis Vuitton, etc.
With open views to Polanco and Bosque de Chapultepec area, the offices are located at the 8th and 9th level. The spaces were carefully designed to reflect the level of quality and commitment of the Kering brands. Bringing together the Mexican essence within the modernity and style of the client, was the grounding point for the design concept.
The main challenge for the design, was bringing the ancestral sight to the contemporary & cosmopolitan present representing Latin America and haut couture. The immovable timeless brutalism, sometimes imposing and sometimes familiar, brings us closer to the original culture that resonates strongly under the asphalt of Mexico City. Through the main access at the 9th floor, a central helical stair connects both floors, creating a sculptural iconic point to the office. Clean volumes inglass, wood details, and specific touches of Mexican furniture, give to the space a strong personality.
High standards for maximum comfort were included as well as LEED certification criteria. Treating the project acoustically was a fundamental part of improving the comfort quality for its users. The success in the acoustic design of the building’s spaces was based on the choice of suitable materials for each space, defined by its shape and volume. The acoustic treatments were defined according to the activities of each space.
One of the great challenges of the project was adapting the spaces for the functionality of the office during the COVID-19 pandemic, for which strategies such as improving the natural ventilation of the spaces as well as the use of filters on the air conditioning system, were carried out. Workspaces were carefully designed to respect the distance measures, as well as the correct flow of circulation. Special materials were selected to allow visibility between the office spaces.
